Paragraph 4 (a) of the Policy requires the Complainant to prove each of the following three elements:
(i) the disputed domain name is identical or confusingly similar to a trade mark or service mark in which the Complainant has rights;
(ii) the Respondent has no rights or legitimate interests in the disputed domain name; and
(iii) the disputed domain name has been registered and used in bad faith.
A. IDENTICAL OR CONFUSINGLY SIMILAR
The Complainant asserts that the disputed domain name is confusingly similar to its registered trademark ESSAYSHARK.
It is generally accepted that the addition of the top-level suffix, “.com” is a standard registration requirement. It does not add any distinctiveness to a domain name and can be disregarded when assessing whether the disputed domain name is confusingly similar to the Complainant’s trademark. (WIPO Case No. D2006-0451, F. Hoffmann-La Roche AG v. Macalve e-dominios S.A.)
The disputed domain name incorporates the Complainant’s trademark, ESSAYSHARK and adds the prefix “your”. The Complainant’s trademark is distinctive and the addition of the prefix “your” does not alter the overall impression that the disputed domain name is confusingly similar to the Complainant’s mark.
The Panel finds that the disputed domain name is confusingly similar to the Complainant’s trademark ESSAYSHARK and that the requirements of paragraph 4(a)(i) of the Policy have been met.
B. NO RIGHTS OR LEGITIMATE INTEREST IN THE DISPUTED DOMAIN NAME
The Complainant asserts that the Respondent has no rights or legitimate interest in the disputed domain name and says that the Respondent:
(i) is not related in any way with the Complainant nor has any business with him;
(ii) is not commonly known by the disputed domain name;
(iii) is not using it in connection with a bona fide offering of goods or services nor a legitimate non-commercial or fair use;
(iv) will never be capable of using the disputed domain name for a legitimate purpose; and
(v) in using the disputed domain name in connection with websites that have the appearance very similar to the Complainant’s website means members of the public will always assume that there is an association between Respondent and the Complainant and its trademark.
The Complainant has made out a prima facie case that the Respondent lacks rights or legitimate interest in the disputed domain name. The burden of proof shifts to the Respondent to show that it has rights or legitimate interests in the disputed domain name.
The Respondent has provided no evidence to show that he has any rights or a legitimate interest in the disputed domain name. He is not commonly known by the disputed domain name and is not authorised to use the Complainant’s trademark. He is using the disputed domain name in connection with a website offering services similar to, and in competition with, the Complainant’s website and its activities. This is not bona fide offering of goods or services nor a legitimate non-commercial or fair use.
The Panel concludes that the Complainant has shown that the Respondent has no rights or legitimate interests in respect of the disputed domain name and that the requirements of paragraph 4(a)(ii) of the Policy have been met.
C. REGISTERED AND BEING USED IN BAD FAITH
The Complainant asserts that the disputed domain name has been registered and is being used in bad faith and says that the Respondent:
(i) used the Complainant’s trademark ESSAYSHARK with the prefix “your” to deliberately misled Internet users;
(ii) used the disputed domain name in connection with a website offering the same type of services as the Complainant;
(iii) failed to respond to the Complainant’s cease and desist letter and did not provide any good reason to justify this, which confirms the bad faith; and
(iv) knew about the existence of the Complainant’s website as it clearly used SEO technics to attract Complainant’s traffic in the USA.
The disputed domain name is confusingly similar to the Complainant’s trademark. The Complainant has used the name ESSAYSHARK since 2011 and its trademark registrations pre-date the registration of the disputed domain name.
The Respondent used a privacy shield to register the disputed domain name. He has used the disputed domain name in connection with a website offering services similar to those of the Complainant. He has failed to respond to a cease and desist letter sent to him by the Complainant. He has offered no explanation to justify his actions nor submitted any evidence of good faith registration and use.
Taking the above factors into account, the Panel concludes that the Respondent knew of the Complainant and its trademark when he registered the disputed domain name, and has used it in connection with a website for the purposes of attracting internet users for commercial gain by creating a likelihood of confusion with the Complainant and its mark.
The Panel finds that the disputed domain name was both registered and is being used in bad faith and that the requirements of paragraph 4(a)(iii) of the Policy have been met.
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