Arla is a global dairy company and co-operative owned by 12,650 dairy farmers in seven countries. As Complainant is owned by the same farmers who produce the milk, one can be assured that Arla dairy products are based on cows’ milk of a very high quality. The company has operations worldwide, including throughout the Asia Pacific region and specifically in China, where it has an office in Beijing (see www.arla.com). It targets its Chinese customers through the domain www.arla.com.cn, a Chinese language site. The company has over 19,000 employees worldwide and reached global revenue of EUR 10.3 billion in 2015. More information about the Complainant is available in the company’s 2015 Annual Report online at annualreport2015.arla.com.
The Complainant is the owner of the registered trademark ARLA as a word mark and device in numerous of countries all over the world including in China where the Respondent resides as well as the word mark ARLA FOODS. See as an example the International Trademark Registration Number IR 0731917 (registered in 2000), and the Danish local trademark registration VR2000 01185 (registered in 2000), These trademark registrations predate the registration of the Disputed domain name.
Due to extensive use, advertising and revenue associated with its trademarks worldwide, the Complainant enjoys a high degree of renown around the world, including in China where the Respondent is located. The Complainant has previously successfully challenged several ARLA domain names through UDRP processes e.g. WIPO Case no: D2016-1205 Arla Foods Amba v Frederik enghall concerning the domain <arla.one>; WIPO Case no: DMX2016-0012 Arla Foods Amba v Zhao Ke concerning the domain name <arlafoods.mx>; WIPO Case no: DAU2016-0001 Arla Foods Amba v. Graytech Hosting Pty Ltd. ABN 49106229476, Elizabeth Rose concerning the domain name <arlafoods.com.au>; WIPO Case no: DME2015-0010 Arla Foods amba v. Ye Li concerning the domain name <arlafoods.me>; and Case no. 101058 Arla Foods amba v. VistaPrint Technologies Ltd concerning the domain name <Arlaf00ds.com>.
The Complainant has also registered a number of domain names under generic Top-Level Domains ("gTLD") and country-code Top-Level Domains ("ccTLD") containing the term “Arla” and “Arla Foods”, see for example, <arla.com.cn> (created on 2002-12-16) <arlafoods.com> (created on 1999-10-01), <arla.com> (created on 1996-07-15), <arlafoods.co.uk> (created on 1999-10-01) and <arlafoods.net> (created on 2000-02-21). The Complainant is using the domain names to connect to a website through which it informs potential customers about its trademarks and its products and services.
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