The Complainant is one of the biggest supermarket chains in Europe and operates over 2.600 stores, which are primarily located in Europe and the United States.<\/p>\n
The Complainant owns a broad portfolio of trademarks, including the SILVERCREST trademark, under which it markets small kitchen appliances such as kettles, air fryers, and similar products.<\/p>\n
The Complainant provides information on the SILVERCREST brand and product ranges on an internal page of its website “www.lidl.de”.<\/p>\n
The disputed domain name <silvercrestuk.com> was registered on September 6, 2025, and resolves to a website displaying the SILVERCREST mark and images and descriptions of SILVERCREST products. The website includes links to the website “www.amazon.co.uk”, where purported SILVERCREST kitchen appliances and other products are offered for sale. The following statement is published at the end of the home page: “Silvercrestuk.com participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com”. The first paragraphs of the “About Us” section of the website read: “Silvercrest is a premier manufacturer and distributor of high-quality home appliances and consumer electronics that combine innovative technology, elegant design, and exceptional value. Since our inception, we have been committed to delivering products that enhance everyday living while maintaining the perfect balance between functionality, aesthetics, and affordability”.<\/p>", "other_legal_proceedings": "
The Panel is not aware of any other legal proceedings which are pending or decided and which relate to the disputed domain name.<\/p>", "no_response_filed": "
COMPLAINANT<\/p>\n
The Complainant contends that the disputed domain name is confusingly similar to its trademark SILVERCREST, as it incorporates the trademark in its entirety with the mere addition of the geographical abbreviation “uk”, referring to United Kingdom, and the generic Top Level Domain (“gTLD”) “.com”, which are not sufficient to escape the finding that the disputed domain name is confusingly similar to the Complainant's trademark.<\/p>\n
The Complainant submits that the Respondent does not have any rights or legitimate interests in the disputed domain name because: i) the disputed domain name has not been used in connection with a bona fide offering of goods or services, considering the disputed domain name is used by the Respondent to impersonate the Complainant by presenting itself as an official SILVERCREST website, displaying the Complainant’s SILVERCREST mark and offering the Complainant’s products for sale through Amazon pay-per-click links; ii) the disputed domain name is not being used for noncommercial or fair use, as the Respondent is seeking to derive commercial gain by displaying commercial “Buy on Amazon” links and the very composition of the disputed domain name carries a risk of implied affiliation with the Complainant; and iii) the Respondent is not commonly known by “Silvercrest” or “Silvercrestuk”, does not own any trademark registrations for “Silvercrest” and was not granted any permission by the Complainant to use its trademark SILVERCREST.<\/p>\n
The Complainant submits that the Respondent registered and used the disputed domain name in bad faith because: i) considering the incorporation of the Complainant’s mark in the disputed domain name and the redirection of the disputed domain name to a website displaying commercial advertising links, the Respondent intentionally attempted to attract users for commercial gain within the meaning of paragraph 4(b)(iv) of the Policy; ii) the Respondent knew or should have known of the registration and use of the Complainant’s prior trademark and a simple Google search would have revealed their presence; iii) there is no conceivable legitimate interest for the use of the disputed domain name by the Respondent, as any commercial use would necessarily infringe the Complainant’s trademark, which has strong reputation; and iv) the use of a Whois privacy service to shield the registrant information in the public Whois of the disputed domain name indicates that the Respondent is seeking to conceal its identity.<\/p>\n
RESPONDENT<\/p>\n
No administratively compliant Response has been filed.<\/p>", "rights": "
The Complainant has, to the satisfaction of the Panel, shown the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights (within the meaning of paragraph 4(a)(i) of the Policy).<\/p>", "no_rights_or_legitimate_interests": "
The Complainant has, to the satisfaction of the Panel, shown the Respondent to have no rights or legitimate interests in respect of the disputed domain name (within the meaning of paragraph 4(a)(ii) of the Policy).<\/p>", "bad_faith": "
The Complainant has, to the satisfaction of the Panel, shown the disputed domain name has been registered and is being used in bad faith (within the meaning of paragraph 4(a)(iii) of the Policy).<\/p>", "procedural_factors": "
The Panel is satisfied that all procedural requirements under UDRP were met and there is no other reason why it would be inappropriate to provide a decision.<\/p>", "decision": "Accepted", "panelists": [ "Luca Barbero" ], "date_of_panel_decision": "2026-06-25 00:00:00", "informal_english_translation": "
The Complainant has demonstrated ownership of rights in the trademark SILVERCREST for the purposes of standing to file a UDRP complaint.<\/p>\n
The Complainant is the owner, amongst others, of the following trademark registrations:<\/p>\n
- United Kingdom trademark registration No. UK00910221505 for SILVERCREST (word mark), filed on August 26, 2011, and registered on May 16, 2012, in classes 7, 8, 9, 10 and 11;<\/p>\n
- European Union trademark registration No. 010221505 for SILVERCREST (word mark), filed on August 26, 2011, and registered on May 16, 2012, in classes 7, 8, 9, 10 and 11;<\/p>\n
- United States trademark registration No. 4293987 for SILVERCREST (word mark), filed on December 2, 2011, and registered on February 26, 2013, in international classes 7, 8, 9, 10 and 11;<\/p>\n
- International trademark registration No. 1111060 for SILVERCREST (word mark), registered on December 2, 2011, in classes 7, 8, 9, 10 and 11.<\/p>", "decision_domains": { "silvercrestuk.com ": "TRANSFERRED" }, "panelist": null, "panellists_text": null }