The Complainant, Guangdong Qisitech CO., LTD., established in 2016, is the registered proprietor and owner of the trademarks associated with the “GEEK BAR” brand. The Complainant is a wholly-owned subsidiary of Shenzhen Geekvape Technology Co., Ltd. The two entities operate as affiliated members of the same corporate group and cooperate in the development, promotion, and international marketing of the GEEK BAR brand.
The Complainant has long been engaged in the research and development, manufacture, and global distribution of GEEK BAR disposable e-cigarette products, and has achieved substantial market penetration in Russia, the United States, the Middle East, and Europe, thereby establishing a significant global user base and brand reputation. <\/p>\n
GEEK BAR e-cigarettes have shown strong sales momentum in the global market, especially in the UK market, where Geek Bar and Elf Bar are recognized as the clear market leaders in the disposable vape category. In the United States, the world’s largest consumer market for e-cigarettes, Geek Bar first appeared in Nielsen Market Scan data in November 2023, with its subsequent rise and commercial success in 2024 being well documented by The Center for Rapid Surveillance of Tobacco (CRST).<\/p>\n
GEEK BAR and its parent company Geekvape have actively collaborated with social media influencers as part of their marketing efforts. Geekvape has been identified as one of the e-cigarette brands with the largest influencer presence on social media platforms. Numerous GEEK BAR review videos are available on YouTube.
GEEK BAR has also been active in various industry exhibitions in recent years and has won many awards for its excellent product design. According to historical data from Google Trends, the search term “GEEK BAR” has consistently maintained a relatively high level of global search volume over the past five years, with multiple breakout queries such as “geek bar pulse”, “geek bar flavors” and “geek bar pulse x” reflecting sustained and growing consumer interest.<\/p>\n
The Complainant uses, inter alia, the domain name <geekbar.com> as well as its trademark “GEEK BAR” for its services and as its brand name.<\/p>\n
The disputed domain name <geekbarcentral.com> was registered by the Respondent. According to the WHOIS database, the WHOIS information for the disputed domain name is privacy-protected. The Respondent’s name was subsequently disclosed through the Czech Arbitration Court. The registrar is GoDaddy.com, LLC.<\/p>\n
The disputed domain name resolves to a website prominently displaying the Complainant’s GEEK BAR trademark and offering products directly related to the Complainant’s core business and product category, including various disposable vape devices from multiple brands. The website operates as an online vape shop under the name “Geek Bar Central” and offers products for sale with pricing, customer reviews, and promotional offers such as “BOGO” deals and free shipping.<\/p>", "other_legal_proceedings": "
The Panel is not aware of any other legal proceedings which are pending or decided and which relate to the disputed domain name.<\/p>", "no_response_filed": "
The Complainant contends that the requirements of the Policy have been met and that the disputed domain name should be transferred to it.<\/p>\n
No administratively compliant Response has been filed.<\/p>",
"rights": "
The Complainant has, to the satisfaction of the Panel, shown the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights (within the meaning of paragraph 4(a)(i) of the Policy).<\/p>", "no_rights_or_legitimate_interests": "
The Complainant has, to the satisfaction of the Panel, shown the Respondent to have no rights or legitimate interests in respect of the disputed domain name (within the meaning of paragraph 4(a)(ii) of the Policy).<\/p>", "bad_faith": "
The Complainant has, to the satisfaction of the Panel, shown the disputed domain name has been registered and is being used in bad faith (within the meaning of paragraph 4(a)(iii) of the Policy).<\/p>", "procedural_factors": "
The Panel is satisfied that all procedural requirements under UDRP were met and there is no other reason why it would be inappropriate to provide a decision.<\/p>", "decision": "Accepted", "panelists": [ "Dominik Eickemeier" ], "date_of_panel_decision": "2026-07-20 00:00:00", "informal_english_translation": "
The Complainant is the owner of several trademarks consisting of the word element “GEEK BAR”, such as:<\/p>\n
Madrid International Registration for “GEEK BAR” No. 1676896 of June 8, 2022 in class 34;
U.S. Registration for “GEEK BAR” No. 6275589 of February 23, 2021 in class 34;
EU Registration for “GEEK BAR” No. 018225081 of August 26, 2020 in class 34;
China Registration for “GEEK BAR” No. 45380452 of January 7, 2021 in class 34;
China Registration for “GEEK BAR” No. 47625710 of October 14, 2021 in class 34;
UK Registration for “GEEK BAR” No. UK00003480964 of August 10, 2020 in class 34;
Peru Registration for “GEEK BAR” No. 00370611 of March 17, 2025 in class 34.<\/p>\n
All of the above trademarks were registered prior to the registration of the disputed domain name and cover goods in international class 34 (electronic cigarettes, cigarettes, liquid solutions for use in electronic cigarettes, and related goods).<\/p>\n
Furthermore, the Complainant operates, inter alia, the domain name <geekbar.com> for its official website.<\/p>", "decision_domains": { "geekbarcentral.com": "TRANSFERRED" }, "panelist": null, "panellists_text": null }