{ "case_number": "CAC-UDRP-108765", "time_of_filling": "2026-06-30 15:32:40", "domain_names": [ "geekbarspulseflavor.com" ], "case_administrator": "Olga Dvořáková (Case admin)", "complainant": [ "Guangdong Qisitech CO., LTD." ], "complainant_representative": "Lei Zhang (Chofn Intellectual Property)", "respondent": [ "jeanna marcella" ], "respondent_representative": null, "factual_background": "

Established in 2016, the Complainant, Guangdong Qisitech Co., Ltd., is the registered proprietor of the GEEK BAR trademark for disposable electronic cigarette products. The Complainant is a wholly owned subsidiary of Shenzhen Geekvape Technology Co., Ltd., and both entities collaborate extensively in the global development and marketing of the brand. Under established UDRP precedent, the Complainant rightfully relies upon the commercial activities and associated goodwill generated by this affiliated corporate group to establish its rights under the Policy.<\/span><\/p>\n

The Complainant extensively used the GEEK BAR mark well prior to the registration of the disputed domain name. Supported by an R&D infrastructure of over 100 engineers and comprehensive OEM\/ODM capabilities, the Complainant's premium product lines, such as the Pulse series, Skyview, and Wondar, feature advanced dual core heating technology and high-capacity specifications. To meet escalating global demand, the Complainant has invested £120 million in a new, state of the art manufacturing facility located in the Zhuhai National High Technology Industrial Development Zone.<\/span><\/p>\n

Consequently, GEEK BAR has achieved substantial market penetration across the United States, the United Kingdom, Europe, Russia, and the Middle East, evidenced notably by its rapid surge in U.S. Nielsen Market Scan data starting in late 2023. The Complainant has further cultivated immense brand equity through strategic marketing, including industry design awards, extensive YouTube reviews, and prominent endorsements from major social media influencers, such as Austin Lawrence (\"Vape God,\" commanding 4 million Instagram followers). Coupled with five years of sustained global search volume demonstrated by Google Trends data, the evidence incontrovertibly establishes that the GEEK BAR mark had acquired significant international recognition, distinctiveness, and commercial goodwill long before the disputed domain name was registered.<\/span><\/p>\n

The disputed domain name was registered on July 21, 2025. It resolves to a website that impersonates or falsely purports to be an official website of the Complainant. Said website prominently and repeatedly displays the GREEK BAR mark and logo in connection with the purported sale of GREEK BAR branded electronic cigarettes.<\/span><\/p>", "other_legal_proceedings": "

The Panel is not aware of any other legal proceedings which are pending or decided and which relate to the disputed domain name.<\/p>", "no_response_filed": "

COMPLAINANT:<\/span><\/p>\n

The Complainant contends that the requirements of the Policy have been met and that the disputed domain name should be transferred to it.<\/span><\/p>\n

(i) The Complainant holds rights in the trademark GEEK BAR, as set forth in the \"Identification of Rights\" section above. The disputed domain name is confusingly similar to the Complainant’s trademark GEEK BAR, as it incorporates the mark in its entirety, followed only by the descriptive terms \"pulse\" and \"flavor,\" along with the \".com\" gTLD.<\/span><\/p>\n

(ii) The Respondent has no rights or legitimate interests in respect of the disputed domain name. The Respondent is neither licensed nor otherwise authorized to use the Complainant’s GEEK BAR mark, nor is the Respondent commonly known by the disputed domain name. Furthermore, the Respondent is not engaged in any bona fide<\/em> offering of goods or services, nor is it making any legitimate noncommercial or fair use of the disputed domain name. Rather, the disputed domain name resolves to a website that impersonates or seeks to pass itself off as an official website of the Complainant. Said website prominently and repeatedly displays the GEEK BAR mark and logo in connection with the purported sale of GEEK BAR branded Pulse series products. The Respondent has failed to accurately and prominently disclose its lack of affiliation with the Complainant.<\/span><\/p>\n

(iii) The disputed domain name was registered and is being used in bad faith, thereby satisfying the cumulative requirement under the Policy that both bad faith registration and bad faith use be established. The Respondent registered the disputed domain name incorporating the well-known and widely recognized GEEK BAR mark, despite having no rights or legitimate interests in doing so. The website associated with the disputed domain name r impersonates or passes itself off as an official website of the Complainant, prominently displaying the GEEK BAR mark and logo in multiple locations in connection with the purported sale of GEEK BAR branded electronic cigarette products. The website at the disputed domain name is not an incidental or peripheral use of the Complainant's mark. Rather, it is a comprehensively constructed retail environment built around the Complainant's brand in systematic detail. The copyright assertion in the footer of the website eliminates any residual possibility of an innocent explanation. The Respondent failed to provide any accurate or prominent disclaimer regarding its lack of affiliation with the Complainant. <\/span><\/p>\n

 <\/span>RESPONDENT:<\/span><\/p>\n

No administratively compliant Response has been filed.<\/span><\/p>", "rights": "

The Complainant has, to the satisfaction of the Panel, shown the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights (within the meaning of paragraph 4(a)(i) of the Policy).<\/p>", "no_rights_or_legitimate_interests": "

The Complainant has, to the satisfaction of the Panel, shown the Respondent to have no rights or legitimate interests in respect of the disputed domain name (within the meaning of paragraph 4(a)(ii) of the Policy).<\/p>", "bad_faith": "

The Complainant has, to the satisfaction of the Panel, shown the disputed domain name has been registered and is being used in bad faith (within the meaning of paragraph 4(a)(iii) of the Policy).<\/p>", "procedural_factors": "

The Panel is satisfied that all procedural requirements under UDRP were met and there is no other reason why it would be inappropriate to provide a decision.<\/p>", "decision": "Accepted", "panelists": [ "Mr. Ho-Hyun Nahm Esq." ], "date_of_panel_decision": "2026-07-25 00:00:00", "informal_english_translation": "

The Complainant is the registered owner of the trademark GREEK BAR, registered in China and the United States, and with the WIPO and the EUIPO, inter alia<\/em>, as follows:<\/span><\/p>\n