{ "case_number": "CAC-UDRP-109053", "time_of_filling": "2026-10-09 09:37:09", "domain_names": [ "taobaoshangou.com" ], "case_administrator": "Olga Slanařová (Case admin)", "complainant": [ "Alibaba (China) Co. Ltd." ], "complainant_representative": "Xue Li (Thomsen Trampedach GmbH)", "respondent": [ "qiang liu " ], "respondent_representative": null, "factual_background": "

The Complainant Alibaba (China) Co. Ltd., together with its affiliates doing business as “Alibaba”, is one of the world's largest companies in e-commerce, retail, Internet, and technology. In 2020, it was also rated as the fifth-largest artificial intelligence company. The company hosts the largest B2B (Alibaba.com), C2C (Taobao), and B2C (Tmall) marketplaces in the world.<\/span><\/p>\n

“Taobao” is a Chinese online shopping platform. It is headquartered in Hangzhou and is owned by Alibaba. According to Alexa rank, it was the eighth most-visited website globally in 2021. <Taobao.com> was registered on 21 April 2003, by Alibaba Cloud Computing (Beijing) Co., Ltd.<\/span><\/p>\n

Taobao Marketplace facilitates C2C retail by providing a platform for small businesses and individual entrepreneurs to open online stores that mainly cater to consumers in Chinese-speaking regions (Mainland China, Hong Kong, Macau and Taiwan) and abroad, which is made payable by online accounts. Its stores usually offer an express delivery service. As of at least 2024, it is the world's most popular shopping hub as measured by gross merchandise value. <\/span><\/p>\n

“Taobao Shangou” (Chinese: <\/span>淘宝闪购; lit. 'Taobao Flash Shopping') is Alibaba’s primary local life, quick-commerce (q-commerce), and food delivery service platform.<\/span><\/p>\n

Founded in 2008 and known until 2025 as Ele.me (Chinese: <\/span>饿了么; lit. 'Are you hungry?'), it was the second largest online food delivery service platform in China as of 2023.<\/span><\/p>\n

In April 2018, Alibaba Group and Ant Group acquired Ele.me in a landmark $9.5 billion all-cash deal. Alibaba integrated Ele.me with its local lifestyle unit “Koubei” <\/span>（Chinese: <\/span>口碑, lit. \"Reputation”) to form a unified Local Life Service Group, leveraging Ele.me’s massive \"Fengniao\" (Chinese<\/span>： 蜂鸟，lit.\"Hummingbird\") logistics fleet to power instant on-demand fulfillment for fresh groceries and retail.<\/span><\/p>\n

In 2025, Ele.me was rebranded to “Taobao Shangou”. This move marked a pivot from being viewed primarily as a food delivery app to a comprehensive quick-commerce marketplace embedded directly into Alibaba’s core e-commerce powerhouse, Taobao.<\/span><\/p>\n

As of 2026, “Taobao Shangou” is the second-largest local life and food delivery network in China, holding a massive market share right behind Tencent-backed Meituan. While available as a standalone app, its main traffic engine is directly integrated as a primary tab on the core Taobao mobile app. This allows Alibaba to cross-sell retail goods to instant-delivery consumers and vice versa. Beyond restaurant food, the platform relies heavily on 30-to-60-minute delivery for: Fresh produce, groceries, and convenience stores, Pharmacies and emergency healthcare supplies, and Digital products, daily hardware, stationary, and cosmetics.<\/span><\/p>\n

Powered by the underlying Fengniao Instant Logistics network, the platform serves over 2,000 cities across mainland China. It continuously experiments with localized fulfillment solutions, including specialized indoor last-mile delivery teams in dense high-rise urban districts.<\/span><\/p>\n

Accordingly, the Complainant, has been well-known by the name “Taobao” in China and worldwide, has held exclusive rights to the name “Taobao” for over 20 years and is the creator and sole rights holder of “TAOBAOSHANGOU”.<\/span><\/p>\n

The disputed domain name <taobaoshangou.com> (hereinafter “disputed domain name”) was registered on 30 April 2025. According to the Registrar, the Respondent is ‘qiang liu’. The Respondent provided an address as being in China.<\/p>", "other_legal_proceedings": "

The Panel is not aware of any other legal proceedings which are pending or decided and which relate to the disputed domain name.<\/p>", "no_response_filed": "

COMPLAINANT:<\/b><\/p>\n

The Complainant contends that the requirements of the Policy have been met and that the disputed domain name should be transferred to it.<\/p>\n

<\/p>\n

RESPONDENT:<\/strong><\/p>\n

No administratively compliant Response has been filed.<\/p>", "rights": "

The Complainant has, to the satisfaction of the Panel, shown the disputed domain name is identical or confusingly similar to a trademark or service mark in which the Complainant has rights (within the meaning of paragraph 4(a)(i) of the UDRP).<\/p>", "no_rights_or_legitimate_interests": "

The Complainant has, to the satisfaction of the Panel, shown the Respondent to have no rights or legitimate interests in respect of the disputed domain name (within the meaning of paragraph 4(a)(ii) of the UDRP).<\/p>", "bad_faith": "

The Complainant has, to the satisfaction of the Panel, shown the disputed domain name has been registered and is being used in bad faith (within the meaning of paragraph 4(a)(iii) of the UDRP).<\/p>", "procedural_factors": "

The Panel is satisfied that all procedural requirements under the UDRP were met and there is no other reason why it would be inappropriate to provide a decision.<\/p>", "decision": "Accepted", "panelists": [ "Radim Charvát" ], "date_of_panel_decision": "2026-11-12 00:00:00", "informal_english_translation": "

The Complainant states that it has rights in the following, among others,  national (Chinese) and EU trademark registrations:<\/span><\/p>\n